Worldwide Tablet Shipments Hit Their Lowest Level Since 2011 in 2023
February 9, 2024 | IDCEstimated reading time: 1 minute
Worldwide tablet shipments declined 17.4% year over year in the fourth quarter of 2023 (4Q23), totaling 36.8 million units, according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. This is the largest decline in fourth quarter tablet shipments since 2016. For calendar year 2023, worldwide tablet shipments totaled 128.5 million units, a decline of 20.5% compared to 2022 and the lowest annual volume since 2011.
"With no significant improvements to the economy and consumers allocating their money to things beyond consumer electronics, tablets may not be very high on the priority list. Project delays and spending freezes have also led to purchase postponement through much of 2023," said Anuroopa Nataraj, senior research analyst with IDC's Mobility and Consumer Device Trackers. "2024 is expected to show some rebound opportunities, provided the year is more economically sound. However, overall challenges remain in the tablet market, and technological advances around AI will likely focus more on the PC and smartphone for the next two years, but tablets will increasingly become part of that conversation."
Apple managed to retain its top spot in the tablet market, despite a notable decline in shipments for both the fourth quarter (-29.3%) and the full year (-19.8%). While this caused some erosion in Apple's 4Q23 market share, its full-year share was stable at more than 37% of the market. Samsung remained in second place with somewhat better results and little change in its market share for the quarter and the year. Xiaomi and Huawei both saw solid growth in the fourth quarter – 35.0% and 21.2% respectively. Xiaomi’s aggressive marketing and expanding footprint worldwide helped the company to displace Amazon from the top 5 in 4Q23 while Huawei posted the best results among the top 5 companies for the full year, with shipments declining just 4.0% year over year.
Suggested Items
Lockheed Martin Australia, The Department Of Defence Sign Strategic Partnership Head Contract
04/26/2024 | Lockheed MartinLockheed Martin Australia signed a landmark AUD$500 million contract with the Department of Defence to build Australia’s future Joint Air Battle Management System under project - AIR6500 Phase 1 (AIR6500-1).
Amphenol Reports Q1 2024 Results, Announces New Stock Repurchase Program
04/26/2024 | BUSINESS WIREAmphenol Corporation reported first quarter 2024 results. In addition, the Company is announcing a new three-year, $2 billion stock repurchase program.
KLA Corporation Reports Fiscal 2024 Third Quarter Results
04/26/2024 | KLAKLA Corporation announced financial and operating results for its third quarter of fiscal year 2024, which ended on March 31, 2024, and reported GAAP net income of $601.5 million and GAAP earnings per diluted share of $4.43 on revenue of $2.36 billion.
SMC Korea 2024 to Highlight Semiconductor Materials Trends and Innovations on Industry’s Path to $1 Trillion
04/24/2024 | SEMIWith Korea a major consumer of semiconductor materials and advanced materials a key driver of innovation on the industry’s path to $1 trillion, industry leaders and experts will gather at SMC (Strategic Materials Conference) Korea 2024 on May 29 at the Suwon Convention Center in Gyeonggi-do, South Korea to provide insights into the latest materials developments and trends. Registration is open.
Taiyo Circuit Automation Installs New DP3500 into Fuba Printed Circuits, Tunisia
04/25/2024 | Taiyo Circuit AutomationTaiyo Circuit Automation is proud to be partnered with Fuba Printed Circuits, Tunisia part of the OneTech Group of companies, a leading printed circuit board manufacturer based out of Bizerte, Tunisia, on their first installation of Taiyo Circuit Automation DP3500 coater.