HDR Sets Will Surpass 4K Television Shipments in 2020
May 25, 2017 | ABI ResearchEstimated reading time: 1 minute
High dynamic range (HDR) features will infiltrate some full HD television sets and help boost 4K’s (UltraHD) momentum. ABI Research forecasts that HDR TV shipments will grow at a 41% CAGR and reach 245 million units in 2022. 8K TV sets are still years away from permeating the global market, with market hype currently centering on Japan’s plans to deliver 8K video at the 2020 Olympics.
“As evident with Sony’s recent announcement to include HDR in all its new TV sets, the next-generation TV technology will soon be a prominent feature in many UltraHD TV sets,” says Khin Sandi Lynn, Industry Analyst at ABI Research. “While some less expensive sets will not yet support the technology, high-end TV manufacturers recognize the value that HDR functionality brings to the viewing experience.”
Vendors including LG, Samsung, and Sony plan to incorporate HDR in their UltraHD TV sets as a premium feature to support better color and detail. Yet, as HDR continues to infiltrate the market, broadcasters continue to hold back due to a dynamic standards environment. While HDR10 is the baseline industry norm, Dolby Vision offers premium features like dynamic scene-by-scene metadata to further enhance the picture.“Amazon and Samsung recently announced the development of HDR10+, a version of the HDR10 standard that uses Dynamic Tone Mapping to produce enhanced contrast and colors,” continues Sam Rosen, Managing Director and Vice President at ABI Research. “At this point, this standard does not have a robust industry coalition to foster adoption and serves to further confuse the market.”
And while UltraHD TV set shipments steadily grow, some TV manufacturers are already preparing for the next generation: the 8K TV standard. Japanese TV manufacturer Sharp announced the first 8K TV set in late 2015, which cost approximately US$130,000. Chinese manufacturers Chang Hong, Hisense, and Skyworth introduced 8K TV sets in 2017, but they are not yet available for sale. It will be years before the sets hit mainstream consumers; in the interim, the sets are finding a role in digital signage markets.
“8K TV sets will enter the market in small quantities in 2020 but mainly in Japan and possibly South Korea, areas in which broadcasters are now working toward 8K broadcast,” concludes Lynn. “In the meantime, it will remain UltraHD HDR TV sets that dominate the overall market.
Suggested Items
Digitalisation and ESG
04/19/2024 | Marina Hornasek-Metzl, AT&SDigitalisation and ESG are prominent and high-priority topics in the global business community. The first focuses on applying technology throughout the value chain to produce faster, smarter, and more desirable business outcomes. The latter emphasises the broader value a business is expected to create for its stakeholders from an environmental, social, and governance perspective.
Real Time with... IPC APEX EXPO 2024: Looking Back, Looking Forward With IEC
04/19/2024 | Real Time with...IPC APEX EXPOIEC came to the RTW booth and discussed both the legacy of IEC's past and the vision for its future. Industry veteran Bruno Ferri highlighted his quarter-century tenure in the industry and with IEC since its founding. He still exhibits boundless enthusiasm for the industry. Brando Stone, a young professional and a future face of IEC, talked about IEC's plans going forward and his experience at this year's IPC APEX EXPO.
Seeking Employment: Meet Parker Capers
04/18/2024 | Barry Matties, I-Connect007Parker Capers, a cybersecurity professional with a decade of experience in the SMT industry, earned a bachelor’s degree from DeVry and is CompTIA Security Plus certified. He is open to various industries but has a strong affinity for manufacturing due to extensive familiarity. Parker appreciates smaller companies where personal connections matter. Are you hiring?
SEMI Applauds CHIPS Program Office Progress to Diversify U.S. Semiconductor Industry Workforce
04/18/2024 | SEMIThe SEMI Foundation, the arm of SEMI dedicated to supporting economic opportunity for workers and the sustained growth of the microelectronics industry by creating pathways and opportunities for job seekers, applauded strides made by the CHIPS Program Office to diversify the U.S. semiconductor industry workforce and its release of the First Annual Report Regarding the Opportunities and Inclusion Activities Undertaken by the Department of Commerce.
VDMA: Machine Vision Navigating Through Uncertain Times
04/18/2024 | VDMAFor over a decade, the European machine vision industry has reported steady growth, with turnover increasing by an average of 9 percent annually between 2012 and 2022. Despite a temporary setback in 2020 (minus 4 percent) due to the Covid-19 pandemic, the industry rebounded strongly in 2021 (plus 17 percent) and 2022 (plus 11 percent).