Amazon, Google, and Other Tech Incumbents Capitalizing on the Potential of AI in the Smart Home


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AI is fundamentally changing the way consumers interact with their homes, offering enhanced solutions, including digital assistants, that help manage energy consumption, keep homes safer and more secure, and create more intuitive home automation. Myriad opportunities exist to automate tasks and create more personal experiences with technology, especially as adoption of the Internet of Things increases and customer expectations grow. According to a new report, many players recognize this potential, and large tech incumbents like Amazon, Google, Apple, Samsung, and Microsoft are quickly investing in AI and digital assistants for the home.

“Current AI technologies are being used to automate tasks, identify consumer trends, and power human-like digital assistants to make people’s lives more comfortable, convenient, and efficient,” says Paige Leuschner, research analyst with Navigant Research. “Consumer-ready AI technology isn’t about creating the human-like robots portrayed in popular media, it’s about making impactful and significant progress that delivers value to consumers.”

Indeed, despite promises of market disruption and estimates of aggressive growth, AI technology is still developing, and it remains to be seen how it will evolve in the smart home. According to the report, it is important for stakeholders involved in this space to move past the hype and continue to deliver significant, real-world value.

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