Smartphone Displays Set to Move Rapidly to 18:9 and Wider Aspect Ratio in 2H of 2018
July 16, 2018 | IHS MarkitEstimated reading time: 1 minute
With every smartphone brand applying the 18:9 and wider aspect ratio screens to its newer models, the rate of adoption is expected to quicken in the second half of 2018. Smartphones using 18:9 and wider aspect screens are forecast to increase to 66% of total smartphone shipments in the third quarter of 2018, soaring up from 10% in the same period last year, according to business information provider IHS Markit.
After Samsung Electronics and Apple released their phones last year with new wider aspect ratios of 18.5:9 and 19.5:9, respectively, most smartphone brands have similarly followed suit by applying wider aspect screens to their 2018 lineup to keep up with product differentiation.
Improvements in display technologies have hastened the expansion of the wider screen adoption in smartphones. Initially, flexible active-matrix organic light-emitting diode (AMOLED) technology was required to realize a full-screen display, and thus, 18:9 or wider screens were expected predominantly to be used in premium and high-end smartphones in 2018. However, with rapidly improving designs in liquid crystal display (LCD) cell structure, thin-film transistor (TFT) array and light-emitting diode (LED) backlight, TFT LCD can now be used in full-screen smartphones.
“With the improvement in TFT LCD technology, smartphone makers are now aggressively applying 18:9 aspect ratio of TFT LCD to their 2018 models even for mid-end and entry-level smartphones, instead of using high-priced flexible AMOLED panels,” said Hiroshi Hayase, senior director at IHS Markit.
“It would be correct to assume that smartphone displays are undergoing a quick generation change to TFT LCD-based full screens later this year,” Hayase said. “The new generation of smartphones will be expected to stimulate replacement demand in the 2019 smartphone market.”
About IHS Markit
IHS Markit is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions. IHS Markit has more than 50,000 business and government customers, including 80 percent of the Fortune Global 500 and the world’s leading financial institutions. Headquartered in London, IHS Markit is committed to sustainable, profitable growth.
Suggested Items
The New Chapter: Attracting ‘Generation Green’
03/28/2024 | Hannah Grace & Paige Fiet -- Column: The New ChapterIn the electronics industry, we talk a lot about sustainability in terms of recruitment and retention of the next generation of engineers. But what if the key to sustaining the industry long into the future is through the more common definition of the word? What if, for just a moment, we think about sustainability in terms of the environment and what we as an industry are doing to care for it? Because, if you weren’t aware, Gen Z cares tremendously about the environment and the actions companies are taking to preserve it. Without Gen Z joining the electronics industry’s workforce, we won’t be able to sustain the industry for much longer.
IDC: Half of Asia’s Top Firms to Embrace AI-Driven Headless BI and Analytics by 2026
03/27/2024 | IDCA recent IDC FutureScape report, IDC FutureScape: Worldwide Data and Analytics 2024 Predictions — Asia/Pacific (Excluding Japan) Implications, highlights that by 2026, 50% of Asia/Pacific-based Top 2000 organizations (A2000) will adopt AI-driven headless BI and analytics with chat, Q&A, and proactive notification functionality, quadrupling the number of users with access to contextual information.
American Standard Circuits Global Sourcing Division Opens Warehouse in West Chicago
03/26/2024 | American Standard CircuitsBob Duke, president of American Standard Circuits' Global Sourcing Division, announces the opening of a new 12,000-square-foot warehouse in West Chicago.
SEMI 3D & Systems Summit To Spotlight Trends In Hybrid Bonding, Chiplet Design And Environmental Sustainability
03/26/2024 | SEMILeading experts in 3D integration and systems for semiconductor manufacturing applications will gather at the annual SEMI 3D & Systems Summit, 12-14 June, 2024,
Intel, Arm Team Up to Power Startups
03/25/2024 | IntelIntel and Arm have signed a memorandum of understanding that finalizes the Emerging Business Initiative, their collaboration to support the startup community.