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The global ultra-portable internet devices market is expected to record a CAGR of 10.21% over the forecast period of 2018-2023, driven by the rising need for ultra-portable devices with improving cloud connectivity, according to a new report by Mordor Intelligence.
Ultra-portable mobile devices are mid-sized portable computing devices capable of running a high-end operating system, like Windows. Some ultra-portable mobile devices include tablets, thin and lightweight PCs, detachables, and convertibles. These devices also have the ability to support various applications, ranging from education to use across various businesses and enterprises.
These devices offer a wide range of functionalities, such as cloud-based content accessibility and connectivity, long battery life, and improved computation.
Increasing Demand for Ultra-portable Gadgets and Improved Cloud Connectivity to Drive Market Growth
With a rise in enterprise mobility, ultra-mobile devices are being preferred over traditional laptops. In addition, with a growing tech savvy population seeking connectivity for entertainment and enterprise applications, the demand for these devices is further increasing.
Moreover, the increasing incorporation of basic ultra-mobile devices, such as tablets and chrome books in academic applications, particularly in developed nations of Canada, the United States, and Sweden, is also positively influencing the market studied.
On the other hand, the increasing demand for these devices in developing countries, such as India, Singapore, etc., is anticipated to boost the demand for these devices, over the forecast period.
Applications in the Entertainment Industry Poised to Witness Significant Demand
With a rapid rise in the use of gadgets, tablets are being primarily used for entertainment purposes. Tablet users spend nearly 50% of their screen time on entertainment activities, such as gaming, reading, or listening to music, and only 15% of their screen time on productive activities, such as writing or editing videos.
In addition, tablets are replacing PCs, and the recent decline of PC sales is partly triggered by the booming demand for tablets. In line with this trend, for the purpose of entertainment, tablets are expected to witness a significant demand.
Asia-Pacific Projected to register the Highest Growth Rate
With the imminent saturation of internet penetration in North America, the region is expected to play a modest role in the market's growth, over the forecast period.
On the other hand, due to the rising number of small and medium enterprises and increasing internet penetration across certain developing countries, the Asia-Pacific segment is projected to record the highest CAGR during the forecast period.