Q1 2018 Smartphone Apps Processor Market Share: Chips with On-Device AI Grew Three Fold


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The global smartphone Applications Processor (AP) market declined 0.3% year-over-year to reach $4.5 billion in the first quarter of 2018, according to Strategy Analytics Handset Component Technologies service report.

According to this market research report from Strategy Analytics, Qualcomm, Apple, Samsung LSI, MediaTek and HiSilicon held the top-five revenue share spots in the global smartphone applications processor (AP) market in Q1 2018. In Q1 2018, Qualcomm maintained its smartphone AP momentum with 45% revenue share followed by Apple with 17% and Samsung LSI with 14%.

“MediaTek lost smartphone AP market share for the fifth consecutive quarter. In Q1 2018, due to challenges in product transition and competition from Qualcomm, MediaTek’s smartphone AP shipments reached the lowest in the past four years. Strategy Analytics believes that MediaTek’s share losses are bottoming out and its renewed Helio P series chip effort has the potential to bring MediaTek back on track in the coming quarters,” said Sravan Kundojjala, associate director at Strategy Analytics.

“Strategy Analytics estimates that smartphone APs with on-device Artificial Intelligence (AI) functionality grew almost three fold year-over-year in Q1 2018. Apple, HiSilicon, Qualcomm and Samsung LSI were the prime beneficiaries of AI’s take off in smartphone APs in Q1 2018, addressing the AI chip market with multiple approaches including dedicated AI IP blocks and repurposed DSP & GPU combination. Key AI smartphone APs include Apple A11 Bionic, HiSilicon Kirin 970, Qualcomm Snapdragon 845/835 and Samsung Exynos 9810. Strategy Analytics feels that AI’s full potential is yet to be realized in smartphones and AI will ignite the architecture innovation in smartphone APs in the coming days,” Stuart Robinson, executive director of the Strategy Analytics Handset Component Technologies service, added.

Strategy Analytics is working with companies to help them maximize this opportunity based on their unique market position and technology strengths.

About Strategy Analytics 

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success

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