Consumer Video Surveillance Market to Top $1 Billion in 2018


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Sales revenue from Arlo, Nest and other standalone network video-surveillance cameras reached $966 million globally in 2017 and is estimated to grow to $1.1 billion by the end of 2018. The United States was by far the largest country for these camera types, representing about 48% of unit shipments in 2017, according to IHS Markit.

“Acceptance of video surveillance for the home has grown, in part because people now have more control over their surveillance systems,” said Blake Kozak, principal analyst, smart home and security technology, IHS Markit. “Users of network systems can log in and view footage using their smartphones, share clips via social media or speak to their families through two-way audio-enabled cameras. Cameras are becoming a gateway into the home, expanding their use beyond just security.”

Impact of 4K

Some of the biggest trends creating change in consumer video cameras today include improvements in camera resolution and the transition to 4K, analytics and battery-powered cameras. Globally, fewer than 1% of standalone network cameras in 2017 were capable of 4K resolution or above, however around 20% will possess this capability by 2022. For 2018, 720 pixels or lower is forecast to be the most popular resolution, comprising 48% of cameras.

“Camera resolution remains one of the most important measures that vendors use to convey the quality of their products to end-users,” Kozak said. “It is a feature consumers understand and are familiar with, due to past experiences purchasing televisions, personal computer monitors, smartphones and other consumer devices.”

Most vendors now promote 4K as a solution for wide-area surveillance, claiming fewer cameras can be used to cover the same area. In fact, a digitally zoomed image from a 4K camera is still a 2-megapixel image. This resolution provides a much more usable degradation of resolution quality than high-definition (HD) footage, where digital zooming quickly reduces the image quality below video graphics array (VGA) resolution.

Higher-quality footage also allows for more advanced and reliable analytics to be developed. Two of the biggest barriers to adoption of 4K standalone security cameras are storage capacity and bandwidth. Storage capacities required for 4K footage can also be quadrupled, compared to storing HD footage, which along with bandwidth, raises the cost of 4K cameras. 4K cameras, which have roughly four times the resolution of HD cameras, also require four times the bandwidth, which means recording and management servers and software could also require upgrading to cope with the demands of managing multiple 4K streams.

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