Global VR Device Shipments at 6 Million Units in 2019
December 9, 2018 | TrendForceEstimated reading time: 1 minute
TrendForce expects the global shipments of VR devices to reach 4.65 million units in 2018, and 6 million units in 2019, a YoY growth of 29%. Oculus’s strategy of price cut has successfully boosted sales since the release of Oculus Quest at the beginning of this year.
“Sony is expected to ship 2.2 million units of PlayStation VR, as the series’ new products have not yet been released,” says TrendForce analyst Jason Tsai, “HTC’s VR shipments are expected to reach 800,000 units”. As for Oculus, it has witnessed the largest shipment growth among the three major VR makers, with momentum from Oculus Rift, Oculus Go, and Oculus Quest, which drives the company’s total shipments to 1.7 million units.
Tsai points out that Oculus Quest is the main product of the company, while Facebook will continue to provide more applications for standalone VR devices. Rather than making profits from hardware devices, Facebook would put more focus on promoting its platform and content services. Therefore, Oculus offers attractive prices to increase the penetration of standalone VR devices. Retaining its pricing strategy, Oculus has a chance to offer low-priced Oculus Rift in the future.
As for Oculus’s rivals, they have other priorities. Sony will continue to focus on console-based VR market and to develop the next-generation PlayStation. HTC will retain its market positioning of high performance and outstanding user experience. HTC may offer promotions to deal with the pressure from competitors, but boosting shipments will not be the main target for the company.
Looking back to the global VR market for 2018, Sony, Oculus, and HTC have their respective market objectives and plans, which moderated the competition between them. However, as Oculus continues its aggressive strategy to expand the market share and introduce more software and applications, competition in the global VR market may grow tense.
Suggested Items
KIC’s Miles Moreau to Present Profiling Basics and Best Practices at SMTA Wisconsin Chapter PCBA Profile Workshop
01/25/2024 | KICKIC, a renowned pioneer in thermal process and temperature measurement solutions for electronics manufacturing, announces that Miles Moreau, General Manager, will be a featured speaker at the SMTA Wisconsin Chapter In-Person PCBA Profile Workshop.
The Drive Toward UHDI and Substrates
09/20/2023 | I-Connect007 Editorial TeamPanasonic’s Darren Hitchcock spoke with the I-Connect007 Editorial Team on the complexities of moving toward ultra HDI manufacturing. As we learn in this conversation, the number of shifting constraints relative to traditional PCB fabrication is quite large and can sometimes conflict with each other.
Standard Of Excellence: The Products of the Future
09/19/2023 | Anaya Vardya -- Column: Standard of ExcellenceIn my last column, I discussed cutting-edge innovations in printed circuit board technology, focusing on innovative trends in ultra HDI, embedded passives and components, green PCBs, and advanced substrate materials. This month, I’m following up with the products these new PCB technologies are destined for. Why do we need all these new technologies?
Experience ViTrox's State-of-the-Art Offerings at SMTA Guadalajara 2023 Presented by Sales Channel Partner—SMTo Engineering
09/18/2023 | ViTroxViTrox, which aims to be the world’s most trusted technology company, is excited to announce that our trusted Sales Channel Partner (SCP) in Mexico, SMTo Engineering, S.A. de C.V., will be participating in SMTA Guadalajara Expo & Tech Forum. They will be exhibiting in Booth #911 from the 25th to the 26th of October 2023, at the Expo Guadalajara in Jalisco, Mexico.
Intel Unveils Industry-Leading Glass Substrates to Meet Demand for More Powerful Compute
09/18/2023 | IntelIntel announced one of the industry’s first glass substrates for next-generation advanced packaging, planned for the latter part of this decade.