Active GPS Pet Trackers in Europe and North America to Reach 3.8M by 2022
December 20, 2018 | Berg InsightEstimated reading time: 2 minutes
According to a new research report from the IoT analyst firm Berg Insight, the market for GPS pet trackers and services in Europe and North America is forecasted to grow from € 60 million in 2017 to reach about € 340 million in 2022. The European market is slightly larger than the North American market. At the end of 2017, there were around 270,000 active pet tracking devices in Europe and 240,000 devices in North America. The number of active pet trackers is estimated to grow at a compound average growth rate (CAGR) of 48% in Europe and 52% in North America, to reach around 1.9 million active units in each region at the end of the forecast period. Annual shipments of pet trackers are estimated to grow from 180,000 units to 730,000 units in Europe and from 150,000 units to 820,000 units in North America between 2017–2022.
Pet locator devices address two major concerns for pet owners—preventing the pet from getting lost and helping the pet stay healthy. A recurring problem for pet owners is that pets sometimes run away. By using a pet tracking device based on GPS and cellular technology, combined with a web application or smartphone app, the pet can be located and brought back to the owner’s home. Several pet trackers now also include sensors for activity monitoring to provide health data and information on the pet’s wellbeing. The information can also be used to create an individual diet and nutrition plan. The two leading vendors on the pet tracking market today are Tractive and Whistle Labs. Whistle Labs is only active in North America, while Tractive is mainly active in Europe. Whistle Labs was acquired by the major pet food manufacturer Mars Petcare in 2016. Tractive has grown significantly in recent years and is now the largest vendor of pet trackers worldwide. Additional vendors of dedicated GPS pet tracking devices on the European and North American markets include CareWhere, Kippy, Pawtrack, Nuzzle, Pod Trackers, Suchmich and Wagz.
The potential market for pet trackers in Europe and North America is huge. There are close to 350 million cats and dogs in the two regions. North America is the largest region, where 66% of the households own at least one pet. In both regions, people are often passionate about their pets and willing to spend considerable amounts of money on pet related products and services. “A new generation of first-time pet owners is emerging that are more inclined to use technology and social media to share moments with their pets”, says Martin Bäckman, IoT Analyst at Berg Insight. “The pet tracking market is likely to show healthy growth in the next coming years thanks to better market visibility and on-going product development that drives down cost and size, as well as improves battery life,” concludes Bäckman.
Suggested Items
Technica USA Presents Inaugural Supplier Alliance Award at IPC APEX EXPO 2024
04/24/2024 | Technica USADuring IPC APEX EXPO 2024, Technica USA took the opportunity to thank all of their supply partners that made the effort to join them for the exhibition in their booth, as well to all of our SMT partners that had their own booths, with the latest in automation and process technology.
IDTechEx Report Unveils 3D Electronics Status and Opportunities
04/22/2024 | PRNewswire3D electronics is an emerging manufacturing approach that enables electronics to be integrated within or onto the surface of objects. 3D electronic manufacturing techniques empower new features, including mass customizability, greater integration, and improved sustainability in the electronics industry.
IDTechEx Examines the Opportunities for Wearables in Digital Health
04/19/2024 | IDTechExIDTechEx’s report, “Digital Health and Artificial Intelligence 2024-2034: Trends, Opportunities, and Outlook”, covers this ongoing trend in the consumer health wearables market and includes analysis of the opportunities and roadmap for biometric monitoring.
Real Time with... IPC APEX EXPO 2024: Pluritec's Expansion and Growth in the North American Market
04/19/2024 | Real Time with...IPC APEX EXPONicola Doria, president of Pluritec, discusses the company's strategic focus on the North American market, their investment in a new sales organization, service expansion, and a new process integration line. The conversation also covers market response and future installations, as well as Pluritec's new partnership with IEC.
Mycronic Releases Interim Report January–March 2024
04/18/2024 | MycronicNet sales increased 39 percent to SEK 1,692 (1,219) million. Based on constant exchange rates, net sales increased 42 percent.