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Shift in consumer demand, government regulations and growing traction of ride hailing apps such as Ola, Uber and Grab are expected to push the market. Moreover, sectors such as e-commerce, taxi and logistics rely on navigation systems for locating various addresses, as automotive navigation systems help to locate traffic on highways and roadways as well as suggest different routes based on the real-time traffic.
The Global automotive navigation systems market can be segmented based on vehicle type, device type and distribution channel. In-dash navigation system and portable navigation device are the types of navigation systems available in the global market. Portable navigation device is anticipated to acquire the majority share during the forecast period as they are lower in cost and can be moved from one automobile to other. OEM and aftermarket are major distribution channels. The demand for portable navigation systems is high in the aftermarket and the trend is likely to continue during the forecast period.
Regionally, the market for automotive navigation systems is gaining traction and expanding to various regions including Asia-Pacific, North America, Europe, South America and Middle East & Africa. Asia-Pacific, closely followed by Europe, are the leading regions in the global automotive navigation systems market. Asia Pacific is likely to witness high demand for automotive navigation systems in coming years, on account of high level of industrialization and urbanization. Moreover, economies in the region such as China, Japan, India have well established automotive industry, and the cars come equipped with navigation systems in order to support other ADAS systems, which is contributing to its high share in the market.
Major players operating in the global automotive navigation systems market include TomTom, Garmin, Pioneer, Alpine, among others. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product development. For instance, Robert Bosch GmbH has introduced a new navigation solution for fleet companies and collaborated with TomTom International BV to develop Radar Road Signature.