Amazon Regains Leadership in European Smart Speaker Market


Reading time ( words)

In the second quarter of the year, the smart home market reached 22 million units in Europe, growing 17.8% from the second quarter last year, according to data from International Data Corporation's (IDC) Worldwide Smart Home Device Tacker. Even though Central and Eastern Europe (CEE) registered the biggest growth (43.5% year over year), Western Europe remains the biggest market, accounting for 86.7% of the total volume.

Between April and June, 4.1 million smart speakers were shipped to Europe — an increase of 33.2% year over year.

"Google took the first place in the European smart speaker market in 1Q for the first time but that didn't last long," said Antonio Arantes, senior research analyst for smart home devices in Western Europe. "Amazon released the Echo Show 5 and regained the leadership after the supply issues that affected the brand in the first quarter of the year."

"The biggest annual growth was recorded by smart speakers, with Google and Amazon leading the segment in CEE," said Jan Prenosil, senior research analyst for smart home devices in Central and Eastern Europe. "Consumers consider local language support as essential when deciding which device to purchase."

The European smart home market is expected to grow from 107.8 million units in 2019 to 185.5 million units in 2023, growing at a compound annual growth rate (CAGR) of 14.5%. Video entertainment and smart speakers will be responsible for 65% of shipments in 2023.

"Smart TVs suffered from a really good second quarter in 2018 driven by sports events and related promotions," said Arantes. "This category is expected to recover and continue growing both in volume and value. New operating systems will enter the Western Europe market and embedded smart assistants will become a standard feature in smart TVs." According to Prenosil, the ongoing transition to the DVB-T2 standard, improving content, and better picture quality will have a positive impact on video entertainment in CEE.

Category Highlights

Video entertainment devices, which include smart TVs and digital media adapters, accounted for 56.8% of the European smart home market in 2Q19. Although this product category is forecast to experience the smallest growth over the next five years, it is still expected to be the largest category by 2023, with 41.7% market share.

Smart speakers continued their growth in 2Q19 and reached a market share of 18.7%. Samsung is expected to release a smart speaker with Bixby in 2019, which will bring another voice assistant to this competitive market.

Lighting, home security monitoring, and thermostats accounted for 20.5% of the smart home market and they are expected to represent 30.1% of total shipments by 2023.

About IDC Trackers

IDC Tracker  products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and online query tools.

Share

Print


Suggested Items

Worldwide Semiconductor Equipment Billings at $13.3 Billion in 2Q19; Down 20%

09/12/2019 | SEMI
Worldwide semiconductor manufacturing equipment billings reached $13.3 billion in the second quarter of 2019, down 20% from the same quarter of 2018 and 3% from than the previous quarter.

Uncertainties in the Market Rise while a Bounce in NAND Flash Prices Remains Unlikely in 3Q

06/20/2019 | TrendForce
According to the latest investigations by DRAMeXchange, a division of TrendForce, demand for smartphones and servers go below expected levels in 2019 as the US-China trade dispute heats up.

Telecom (Compute and Storage) Infrastructure Market to Reach $16.35B in 2022

09/03/2018 | IDC
A new forecast from IDC sizes the market for compute and storage infrastructure for Telecoms at nearly $10.81 billion in 2017. However, as Telecoms aggressively build out their infrastructure, IDC projects this market to see a healthy five-year compound annual growth rate (CAGR) of 6.2% with purchases totaling $16.35 billion in 2022.



Copyright © 2019 I-Connect007. All rights reserved.