Samsung Continues its Commitment to the Olympic Movement and Young Athletes at Lausanne 2020


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Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment and Computing Equipment category, is bringing cutting-edge mobile technology and Olympic inspiration to the Winter Youth Olympic Games Lausanne 2020. In addition to its Olympic Showcase, Samsung is connecting the future generation of Olympic athletes with current Olympian Dina Asher-Smith to defy barriers to achieve meaningful progress and push beyond all limits with an inspirational panel session.

“Samsung has supported the Olympic Movement for over 30 years, and we are proud to continue our legacy by empowering this generation of athletes to ‘Do What You Can’t’ spirit at the Youth Olympic Games Lausanne 2020,” said Stephanie Choi, Senior Vice President and Head of Global Marketing Team of Mobile Communications Business, Samsung Electronics. “From Lausanne to Tokyo, this Olympic year holds many exciting opportunities for Samsung to showcase innovation and change the way participants experience the Games through mobile products and services with 5G connectivity.”

Throughout the Youth Olympic Games, visitors will be able to immerse themselves in Samsung’s groundbreaking technology at the Samsung Olympic Games Showcase located in the Yodli Park. Visitors will be able to experience:

  • 5G Galaxy Smartphones: Samsung’s Olympic Games Showcase invites visitors to experience the most recent editions of Samsung’s 5G smartphones, including the Galaxy S10, Galaxy Note10, Galaxy Fold and Galaxy A90.
  • Creative Experiences: Visitors will be also able to interact with the creative capabilities of Samsung mobile technology, such as Galaxy smartphone cameras, S Pen and VR.
  • Olympic Games Pins: Visitors will have the opportunity to receive special Samsung Olympic Games pins that embody the value of the Youth Olympic Games.

To further empower connection and inspire the next generation of Olympic athletes, Samsung will also host a special panel discussion as a part of the ’Chat with Champions’ series, co-hosted with the International Olympic Committee. Athletes competing in the Youth Olympic Games are invited to learn more on building their personal brand, and to hear inspirational stories that will keep them motivated as their careers develop – on and off the field of play. Panelists will include:

  • Stephanie Choi, Senior Vice President and Head of Global Marketing Team, Mobile Communications Business at Samsung, who will provide insights about Samsung brand and her career journey as an industry leader and innovator;
  • Dina Asher-Smith, World Champion sprinter, Team GB Olympic Medalist, and one of Team Galaxy athletes, who will share her story of defying barriers to become the fastest British woman in recorded history;
  • Janosch Nietlispach, Six-time Kickboxing World Champion turned social media influencer, who will talk about how he became an athlete influencer, interacting with fans on social platforms;
  • Zac Farrer, Global Partnership EMEA, Facebook, who will share tips on how athletes can grow their personal brand and expand their communities on social media.

Participating athletes are invited to visit the special ‘Chat with Champions’ session at the Yodli Café at 8pm on Jan 12th to meet other athletes and share encouraging messages to support one another.

“Samsung has been an integral part of elevating the Olympic Games’ fan experience through their innovative technology and powering lifelong memories for athletes and fans alike,” said Timo Lumme, Managing Director of the IOC Television and Marketing Services. “As we celebrate what the future of the Olympic Games will look like for future generations in Lausanne 2020, it’s only natural that Samsung is helping make that connection.”

As a longstanding Olympic partner, Samsung will continue its support for athletes defying barriers beyond the Youth Olympic Games Lausanne 2020 to the Olympic and Paralympic Games Tokyo 2020.

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