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Element Solutions Inc announces the launch of ESI Automotive; a strategic initiative that offers integrated material solutions at the system level for current and next-generation automotive hardware. Working closely with global businesses MacDermid Alpha Electronics Solutions and MacDermid Enthone Industrial Solutions, industry experts within ESI Automotive offer a single information point to connect the global automotive industry with an extensive range of chemical and material solutions.
ESI Automotive will focus on applications such as: extending power, range and efficiency in electric vehicles, safety in radar and vision systems for advanced driver assistance systems (ADAS) and braking systems, displays and in-mold electronic structures (in particular integrated touchscreen films), high performance fasteners and decorative trim.
With more than 60 years’ experience in providing integrated advanced circuitry, joining materials and surface finishing technology into the automotive supply chain, ESI Automotive brings specialist knowledge to develop innovative solutions. Through collaboration with dedicated automotive OEMs and Tier 1s, the new division works closely with the supply chain to meet growing industry challenges in reliability, form factor and performance.
Commenting on the launch, Steve Brown, global director at ESI Automotive explains: “The automotive industry is at a turning point, not only with the steady rise of electric vehicles, but also with the high level of automation and the quality of interior / exterior trim that consumers have come to expect. ESI Automotive is already meeting these growing needs for next-generation automotive hardware, with a full line of cutting-edge solutions and unrivaled expertise — enabling us to pre-empt future designs with state-of-the-art integrated technology.”
Steve continues, “Thanks to our rich heritage in specialty chemicals and our longstanding relationships with OEMs and their supply chain across the globe, we are taking products to the next level — and ensuring our customers have all the tools at their disposal to power their innovations into the new decade and beyond.”