Rockwell Automation Announces Next Evolution of its OEM Partner Program


Reading time ( words)

Rockwell Automation, Inc., the world’s largest company dedicated to industrial automation and digital transformation, announced the next evolution of its global Original Equipment Manufacturer (OEM) Partner Program. The enhanced offering now provides increased market access opportunities, simplification, and standardized product alignment for manufacturers, enabling participants to fully leverage Rockwell Automation technology.

Rockwell Automation works with OEMs (also referred to as Machine and Equipment Builders) across the globe to design, develop, and deliver innovative equipment with Rockwell Automation solutions. Those OEMs that show a commitment to use Rockwell Automation offerings across their portfolio, and then effectively partner to create innovative solutions for their customers are recognized as OEM Partners. The OEM Partner Program is designed to better align customers to partners and foster increased innovation through Rockwell Automation’s technology and domain expertise.

First established in 2010, the OEM Partner Program now includes almost 3,300 manufacturers worldwide. The latest evolution of the program builds on the successful technical-driven relationship between Rockwell Automation and its member companies, and now incorporates even greater alignment to better position OEMs as delivery partners of Rockwell Automation products.

“The right OEM is critical to the success of a manufacturing operation,” said Dan Throne, OEM manager for North America at Rockwell Automation. “Customers need innovative machines that easily integrate into their operations. They require flexible and efficient equipment that increases business agility, optimizes productivity, and can turn mined data into working information capital. OEM Partners embrace this thinking and use Rockwell Automation technology and expertise to bring it to life.”

Aagard, an American-based engineering company that builds custom packaging automation systems, has been an OEM Partner for eight years.

“Rockwell Automation’s OEM Program has opened up many strategic opportunities, both from a technology perspective as well as identifying new unfilled niches with end-users.” said Jason Norlien, vice president of technical sales at Aagard. “Rockwell Automation has proven to be a true partner and our brand association has positioned ourselves as a premier player in the packaging sector offering real value to customers.”

Throne notes that the OEM Partner Program has continued to evolve based on both the evolving needs of customers and program participant feedback. Enhancements to the program include:

  • · Co-Marketing & Information Sharing. A robust co-marketing platform for OEM customers to utilize information, industry case studies, and successes with products to benefit the community at large. Training and key industry plays have been added to increase the value of the co-marketing between OEM Partners and their customers, further formalizing business alignment.
  • · Elevated Level of Support. Increased technical resources and supply chain alignment, in addition to discounts and rebates that enable OEM Partners to create differentiation and overcome business challenges.

The enhanced OEM Partner Program is now open for enrollment in North America, Asia, Europe, the Middle East, and Africa. Enrollment for the Latin America region will be available in the first quarter of 2021.

Share

Print


Suggested Items

My View from CES 2021: Day 1

01/12/2021 | Dan Feinberg, Technology Editor, I-Connect007
What a difference a year makes. One year ago, those of us who cover and attend CES were going from one press conference to the next; this year, we are at home going from link to link. Confusing and challenging, yes, but there are some advantages: no masks, only five steps to get to a restroom, being able to have three of four events or more displaying on your screens at the same time and being able to download press kits as needed. So far, many new devices are being introduced, but of course, they are all online, so you wonder if some of them really exist or are truly operational as yet.

CES 2021: Just How Different Will It Be?

01/11/2021 | Dan Feinberg, I-Connect007
CES 2021 starts today and this year there is no need for an overpriced hotel room in Vegas, no long lines to get a taxi or board a bus, and no crowded exhibit halls (one good thing this year). On the other hand, you must decide ahead of time what you want to see and make a reservation or appointment if you wish to have time and access assured.

CES 2020: The Intelligence of Things

01/06/2020 | Nolan Johnson, I-Connect007
Show week for CES 2020 starts well ahead of the actual exhibition dates because it is huge. The organizers of CES state that there are more than 4,400 exhibiting companies and nearly three million net square feet of exhibit space. On the floor, you can find 307 of the 2018 Fortune Global 500 companies. Over the week, I-Connect007 Editors Dan Feinberg and Nolan Johnson will bring you some of the most interesting news, products, and announcements from 5G to IoT, semiconductor developments, autonomous vehicle technology, interconnect, fabrication materials, and much more.



Copyright © 2021 I-Connect007. All rights reserved.