Tablet Shipments Slow Down Dramatically
February 3, 2015 | PRNewswireEstimated reading time: 1 minute
According to preliminary data, total Tablet shipments reached 78.3 million units in Q4 2014, up 1 percent from 77.2 million in Q4 2013. Apple further consolidated its global market share, due to anticipated seasonal shipments reaching a 27% share of the Tablet market. The Strategy Analytics Tablet & Touchscreen Strategies (TTS) service report, "Global Tablet OS Market Share: Q4 2014," forecasts 6.6% growth for CY 2014.
Exhibit 1: Global Tablet Operating System Shipments and Market Share in Q4 2014 (preliminary)
Tablet Service Director, Peter King said, "Android market share slipped slightly at the expense of strong iPad seasonality and recorded a share of 66% of the Tablet market. Android branded vendors shipped 51.8 million units between them worldwide in Q4 2014, up 8% from 47.8 million a year earlier. Windows 8.1 Tablets showed an 89 percent growth rate annually, with improved sales at the high-end with products such as Microsoft Surface Pro 3, but also at the low end of the price spectrum as more Windows-based products emerge from the Chinese manufacturers."
"Apple's 21.4 million shipments declined 18% annually and increased 74% sequentially due to seasonality; the iPhone 6 products are putting pressure on the iPad Mini and the continued success of the Mac could be inhibiting some iPad Air 2 growth," addedEric Smith, a Senior Analyst in the Tablet Service.
Shipments refer to sell-in. Numbers are rounded. The definition of Tablet does not include e-book readers or convertible PCs
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