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PartnerTech and Picadeli AB, a company that currently provides self-service salads in more than a thousand grocery shops in Sweden, have signed a framework agreement regarding the industrialization and manufacture of Picadeli’s unique new refrigerated counter.
The cooperation between PartnerTech and Picadeli began in 2014 regarding the further development of the product and adapting it for serial production. The agreement now signed encompasses PartnerTech’s collective expertise in product development and production in electronics, mechanics and systems integration. This is entirely in line with PartnerTech’s strategy to work increasingly with clients who also have a need for PartnerTech’s service offering in areas including product development and the production of complete products. Initially, production will mainly be conducted at PartnerTech’s unit in Åtvidaberg, Sweden, although PartnerTech’s other units around the world will also be involved. The first revenues and deliveries under the agreement are expected in the second quarter of 2015.
Ragnar Landin, CEO of Picadeli AB says “After three years of innovation and technological development, we are very pleased to be launching the refrigerated self-service salad counter of the future. The combination of technical and practical solutions is unique for the category and the refrigerated counter will represent top quality in terms of both innovation and cooling performance. PartnerTech has been an important partner in the development process and we are happy to now continue our cooperation with regard to production. We are very pleased with the partnership and PartnerTech’s knowledge and production capacity enable continued rapid expansion with the new counter.”
Leif Thorwaldsson, President and CEO of PartnerTech AB says “We are very pleased with the fact that our earlier cooperation now has led to Picadeli AB choosing to outsource the production of its new refrigerated counter to PartnerTech. We have extensive experience of developing, industrializing and manufacturing technologically advanced systems, which has been decisive for Picadeli. We believe the Picadeli concept has considerable growth potential and are proud to be involved in its development.”
PartnerTech is a global industrial partner offering customized solutions throughout the product lifecycle, from product development to manufacturing and aftermarket services, in a number of market areas such as MedTech and Oil&Gas. With approximately 1,400 employees at its plants in Sweden, Norway, Finland, Poland, the UK, the United States and China, PartnerTech reports annual sales of more than SEK 2.2 billion. PartnerTech AB, the parent company, has its head office in Malmö, Sweden, and is listed on the Nasdaq OMX Stockholm Exchange. For more information www.partnertech.com.
Under the brand name Picadeli, Picadeli AB offers a self-service salad concept for supermarkets and convenience stores that allows customers to easily compose a tasty and inspiring meal on site in the shop. The first salad bar was tested in 2009 and the concept was launched full-scale in the autumn of 2010. Picadeli is currently available in more than a thousand supermarkets and convenience stores around Sweden and in Finland.