Turkish PC Market Declines Amid Weak Demand


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Ongoing social and political unrest across the country caused the Turkish PC market to suffer a dramatic year-on-year decline during the second quarter of 2015, according to the latest figures from International Data Corporation (IDC). The global ICT consulting and market intelligence firm's results show overall PC shipments into Turkey fell 41.6% year on year in Q2 2015 and 41.4% on the previous quarter to total 356,740 units.

"The PC market continued to be negatively impacted by various economic and political factors during the second quarter of the year," says Ayse Kaptanoglu, a senior research analyst at IDC Turkey. "A volatile exchange rate combined with high inventory levels, ongoing political instability, and the negative seasonal effects of Ramadan and the summer holidays on sales to send the market into a steep decline. The more persistent uncertainties are unlikely to be eliminated entirely during the upcoming quarter, meaning an overall double-digit decline may be on the cards for the year as a whole."

"Vendors operating in Turkey have recently found themselves challenged by overstocking issues, so many opted to address this concern during Q2 2015 by reducing their shipments into the country accordingly," continues Kaptanoglu. "And while not hugely influential on the market's overall performance, the launch of the Windows 10 operating system on July 29 spurred certain vendors to clear their Windows 8 products before restocking."

On the supply side, HP headed the overall Turkish PC market in Q2 2015 with 24.3% share of the market's shipment volume. The vendor also captured the largest share of the market's desktop segment. Asus jumped to second place with 18.1% share of the overall PC market, and was the leading vendor in the notebook category. Lenovo fell to the third place, garnering 12.9% share of the market.

About the Research

IDC's 'Europe, Middle East, and Africa Quarterly PC Tracker' service features a comprehensive electronic database that details changes and trends in the highly competitive PC market, covering vendors, brands, customer segments, distribution channels, pricing, processors, and PC product categories. Quarterly updates provide the latest information on the rapidly changing market, enabling time-critical decision making.

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