IDC: New Zealand PC Market Stabilizes

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New Zealand PC shipments totalled 188,000 units during second quarter of 2015 (2Q15), about 2.8% higher than the previous forecast, according to the IDC's Asia/Pacific Quarterly PC Tracker. Despite this the market experienced a year-on-year decline of 2.7% and was flat quarter-over-quarter.

"Increased competition, particularly after Lenovo’s entry in the consumer space, combined with strong spending in the education and government segments aided the growth of the market," said Arunachalam Muthiah, Senior Market Analyst at IDC. "However, overall end user consumption was down on 2014 levels, partly because of price rises due to a weakened NZD, but also because many of the refresh deals that would have normally happened in 2015 were brought forward into 2014, following Microsoft’s withdrawal of support for Windows XP."

IDC expects the current weakness witnessed in the desktop market will be negated by the growth of entry level notebooks and Chromebooks. Overall, this situation is now forecast to result in 2015 shipments to be marginally higher than last year. Nevertheless, the market is anticipated to experience a decline over the remainder of the forecast period.

Vendor Highlights

HP sustained its domination by occupying 37% of the market in 2Q15. Acer remained the second largest vendor by securing 18% market share. Lenovo's entry into the retail channel enabled it to obtain more than 12% of the market while Apple dropped to the fourth spot.

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app, available at iTunes, allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.



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