ABI Research Projects Quality of Experience Potential Market Value to Reach $477M in 2020
December 9, 2015 | ABI ResearchEstimated reading time: 2 minutes
As the demand for high-quality, uninterrupted IP video continues to grow, so too does the desire for tools that can ensure this quality. While Quality of Service (QoS) metrics are frequently utilized in video delivery, extrapolating the data to understand the true Quality of Experience (QoE) for a user is a recently favored approach. According to the latest market study by ABI Research, a leader in technology market intelligence, Content Delivery Network (CDN) Balancing and OTT Monitoring, as well as Real User Monitoring (RUM) and Application Performance Monitoring (APM) technologies used to measure video services are growing, with associated revenues estimated to reach US$477 million in 2020.
“While the video analytics market as a whole is rather mature, the desire for more granular, user-level data led to a shift in focus from QoS metrics to QoE services and data,” says Eric Abbruzzese, Research Analyst at ABI Research. “The increasing complexity of the IP video and OTT content markets will continue to drive both new and existing providers, operators and content owners to pursue deeper analytics capabilities to fully understand the experience of the end user.”
As delivery demands continue to grow, CDNs have been forced to scale to keep up; even with new scale, one CDN is not enough for large service providers. As 4K and higher bitrates become more commonplace, this trend will affect even small to mid-size operators. The increasing shift toward multi-CDN architectures to better handle this network load goes hand in hand with QoE analytics; these multi-CDN setups are often handled within a single company and sometimes in a singular product. Mobile networks will also factor in; with an estimated 120,000 petabytes of mobile video streaming usage predicted in 2019, the importance of mobile network optimization and QoE will continue to affect a majority of viewers.
“Whether mobile or wireline, operators and service providers are focused on minimizing content start times and buffering delays while maximizing video quality and stream reliability,” says Sam Rosen, Vice President of Consumer at ABI Research. “Real-time, granular, user-level data streams allow the opportunity for a deeper understanding of not only how a network is performing but also how individual users are affected by network idiosyncrasies. Automated load balancing and network optimization platforms will help inform future business decisions, from content licensing to CDN usage.”
About ABI Research
For more than 25 years, ABI Research has stood at the forefront of technology market intelligence, partnering with innovative business leaders to implement informed, transformative technology decisions. The company employs a global team of senior analysts to provide comprehensive research and consulting services through deep quantitative forecasts, qualitative analyses and teardown services. An industry pioneer, ABI Research is proactive in its approach, frequently uncovering ground-breaking business cycles ahead of the curve and publishing research 18 to 36 months in advance of other organizations. In all, the company covers more than 60 services, spanning 11 technology sectors.
Suggested Items
KIC’s Miles Moreau to Present Profiling Basics and Best Practices at SMTA Wisconsin Chapter PCBA Profile Workshop
01/25/2024 | KICKIC, a renowned pioneer in thermal process and temperature measurement solutions for electronics manufacturing, announces that Miles Moreau, General Manager, will be a featured speaker at the SMTA Wisconsin Chapter In-Person PCBA Profile Workshop.
The Drive Toward UHDI and Substrates
09/20/2023 | I-Connect007 Editorial TeamPanasonic’s Darren Hitchcock spoke with the I-Connect007 Editorial Team on the complexities of moving toward ultra HDI manufacturing. As we learn in this conversation, the number of shifting constraints relative to traditional PCB fabrication is quite large and can sometimes conflict with each other.
Standard Of Excellence: The Products of the Future
09/19/2023 | Anaya Vardya -- Column: Standard of ExcellenceIn my last column, I discussed cutting-edge innovations in printed circuit board technology, focusing on innovative trends in ultra HDI, embedded passives and components, green PCBs, and advanced substrate materials. This month, I’m following up with the products these new PCB technologies are destined for. Why do we need all these new technologies?
Experience ViTrox's State-of-the-Art Offerings at SMTA Guadalajara 2023 Presented by Sales Channel Partner—SMTo Engineering
09/18/2023 | ViTroxViTrox, which aims to be the world’s most trusted technology company, is excited to announce that our trusted Sales Channel Partner (SCP) in Mexico, SMTo Engineering, S.A. de C.V., will be participating in SMTA Guadalajara Expo & Tech Forum. They will be exhibiting in Booth #911 from the 25th to the 26th of October 2023, at the Expo Guadalajara in Jalisco, Mexico.
Intel Unveils Industry-Leading Glass Substrates to Meet Demand for More Powerful Compute
09/18/2023 | IntelIntel announced one of the industry’s first glass substrates for next-generation advanced packaging, planned for the latter part of this decade.