AMOLED and HDR Expected to Become Drivers of TV Market
January 29, 2016 | TrendForceEstimated reading time: 2 minutes
Television technology took center stage at the 2016 Consumer Electronics Show (CES) in Las Vegas, with major brands showing off their latest high-resolution sets during the event. “Ultra-high-definition (UHD) resolution is the basis from which TV brands will make further improvements on their products,” said Boyce Fan, senior research manager for WitsView, a division of TrendForce. “As the market gradually matures, TV industry hopes to rekindle consumers’ interests with features such as high dynamic range (HDR) imaging, active-matrix organic light-emitting diode (AMOLED) displays and ultra-thin sets.”
Besides LCD TVs, the emerging application of automotive displays has also generated excitement in the panel market. Below are some of the major themes reflected in the exhibitions of various display technologies and applications during this year’s CES:
TV industry establishes UHD Premium standard to address the demand for superior viewing experience
WitsView projects the market penetration of 4K TV sets will reach 22% in 2016 as the popularity of the UHD format continues to grow. Also, consumers’ demand for superior picture quality has again pushed the concept of HDR to the forefront of innovations. The previous promotional efforts for HDR came from the hardware side of the industry. This year’s HDR campaign, however, is industry-wide and integrates all the critical aspects – content offerings, channel broadcasting and end devices. Moreover, the industry group UHD Alliance used the 2016 CES as an opportunity to introduce UHD Premium, the next-generation UHD standard.
South Korean panel makers accelerate their AMOLED development to widen their lead over Taiwanese and Chinese competitors
LG Electronics (LGE), Panasonic and several Chinese TV brands all unveiled their AMOLED UHD products at the CES. Shipments of AMOLED TV sets worldwide may hit 1 million units this year, according to WitsView.
The smartphone panel market is also seeing an increasing AMOLED presence as Samsung Display Corp. (SDC) steps up its sales of this technology to other branded smartphone makers. Consequently, more Chinese smartphone brands have released models with AMOLED displays, and the technology’s influence in the high-end smartphone market is expected to grow.
Likewise, monitor and notebook brands have been exploring the prospect of using AMOLED displays for their high-end products as well. Fan noted that there is not much differences among panel products in the saturated thin-film transistor LCD (TFT-LCD) market. Therefore, AMOLED becomes a major differential advantage for the South Korean panel makers as they again try to extend their competitive lead over their Taiwanese and Chinese rivals. The Korean panel suppliers’ intention to accelerate their AMOLED development is evident in their increasing investments in the technology.
Growth in the automotive panel market will drive demand for specially shaped and curved display screens in vehicles in the future
Fan pointed out that advances made on infotainment systems, advanced driver assistance systems (ADAS) and other Internet of vehicle platforms have greatly expanded the potential consumer demand for in-vehicle information displays. These various sources of demand in turn will spur the growth of the panel market for automotive application. Also, aesthetics plays a major role in the development of new vehicle models. The demand for specially shaped and curved panels is likely to rise rapidly in response to design requirements of future vehicles.
Suggested Items
Lockheed Martin Australia, The Department Of Defence Sign Strategic Partnership Head Contract
04/26/2024 | Lockheed MartinLockheed Martin Australia signed a landmark AUD$500 million contract with the Department of Defence to build Australia’s future Joint Air Battle Management System under project - AIR6500 Phase 1 (AIR6500-1).
SMC Korea 2024 to Highlight Semiconductor Materials Trends and Innovations on Industry’s Path to $1 Trillion
04/24/2024 | SEMIWith Korea a major consumer of semiconductor materials and advanced materials a key driver of innovation on the industry’s path to $1 trillion, industry leaders and experts will gather at SMC (Strategic Materials Conference) Korea 2024 on May 29 at the Suwon Convention Center in Gyeonggi-do, South Korea to provide insights into the latest materials developments and trends. Registration is open.
Elevating PCB Design Engineering With IPC Programs
04/24/2024 | Cory Blaylock, IPCIn a monumental stride for the electronics manufacturing industry, IPC has successfully championed the recognition of the PCB Design Engineer as an official occupation by the U.S. Department of Labor (DOL). This pivotal achievement not only underscores the critical role of PCB design engineers within the technology landscape, but also marks the beginning of a transformative journey toward nurturing a robust, skilled workforce ready to propel our industry into the future.
Real Time with... IPC APEX EXPO 2024: Going Vertical: SCHMID's Advanced Solutions for Printed Circuit Boards
04/24/2024 | Real Time with...IPC APEX EXPOEditor Marcy LaRont chats with Bob Ferguson, the president of SCHMID, about advanced solutions for PCBs and the equipment they are highlighting at this year's show. He delves into vertical no-touch handling systems and the prospect of achieving sub-10-micron lines. Inspired by SCHMID's technology, Bob expresses excitement about where the industry is today.
Big Win for Defense Production Act Budget Allocation in FY24 Budget
04/23/2024 | I-Connect007 Editorial TeamOne year ago, President Biden issued a determination that chips and packaging are critical for national security. Since that time, much work has been done to continue the conversation in Washington, elevating the importance of the entire chips value chain, and including printed circuit boards and substrates, without which chips cannot operate.