PRESS RELEASE TIPS
Planning Begins Before You Write
Begin with a clear idea of the most important items you want to communicate to your reader.
Your Release Should be:
- Concise: Stay on point; don’t clutter up your important items with excess explanations or details.
- Well-written: Use spell check, read it aloud, ask another person to read it, and/or use online sources to double-check grammar and spelling. Errors are distracting to the reader and take away from your company’s credibility.
- Factual: Stick to logical and substantiated claims, avoiding empty words of opinion: best, cheapest, etc.
- Honest: Avoid empty, overly-padded quotes by company officers; quotes should be relevant facts that no one else could offer.
- Timely: If your release isn't topical, consider incorporating it with a recent news event but don't stretch it. If it is time-sensitive, be sure your dates/times are accurate for a global audience (time zones, etc.)
Questions to consider before you write:
- Who is your audience?
- What do you want readers to take away from your release?
- Does your release provide valuable information or just another offer?
- What is the support or justification for the information in your release?
- What is the tone of your release? Is it direct and professional?
- Are you aware of possible pitfalls or areas to avoid?
- What is the purpose of your release: to increase business, disseminate information, or both?
- Is there a call to action at the end and accurate contact information?
Click here for more information and to see a sample press release.
What subjects are we interested in?
- Launching new services or products
- Financial results
- New staff members
- Certifications and recertifications
- Facility expansions
- Big contracts
- New equipment or software purchases
- Awards, "Top 100 Businesses in Your City" recognition, etc.
- Exhibiting at trade shows
- Charitable events
Send your press release to firstname.lastname@example.org
- All provided images must meet one of the following conditions:
- Royalty-free—licensed to author or author’s company for use online and/or in our magazines
- Original (image or graphic was created by author or author’s company)
- Permitted third-party (able to provide a letter granting the use of copyrighted material to author or author’s company for publication)
- Public domain (please provide sources)
Our magazine dimensions are 8' x 10.5”; consequently, full size graphics are 2200 pixels wide and a single column wide graphic is 1100 pixels wide.
The minimum size for headshots is 1-inch square 300x300 pixels (professional photos preferred, we can provide you with a link to create a usable “selfie” photo with your phone).
Image file types accepted: JPG, PNG, PDF, PSD, AI, TIFF, EPS, @ 300 dpi. (All photos are to be in clear focus when viewed at 100%.) Original PowerPoint (PPT) presentations (or a PDF export of the original) with clear graphics also accepted.
Table graphics: PowerPoint with editable text or Vector (AI), or EMF (Word).
Note: While we prefer images that are embedded in Word docs to also be provided separated into their own folder and zipped up, we can extract images if required; however, if the original size of any graphic is smaller than 700 pixels wide, we reserve the right to reject them.