Keysight Expands European Distribution Channel
November 25, 2020 | Business WireEstimated reading time: 1 minute
Keysight Technologies, Inc., a leading technology company that helps enterprises, service providers and governments accelerate innovation to connect and secure the world, announced the addition of two new partners - Batronix and Batter Fly – to the company’s expanding European distribution network.
The addition of Batronix and Batter Fly will broaden Keysight’s distribution channel covering power supplies, oscilloscopes, digital multimeters, waveform function generators, data acquisition and handheld radio frequency (RF) products.
“The addition of Batronix and Batter Fly to Keysight’s distribution network represents another step forward in the execution of our channel strategy, which offers customers digital, easy and efficient access to Keysight products,” said Alessandro Pino, director of Keysight’s regional indirect sales. “Both reselling companies have adopted an integrated web-based business model to complement Keysight’s highly technical field organization, enabling customers to rapidly source Keysight products.”
Batronix, established in 1999 with headquarters in Germany, is a leading online distributor well known for its excellent service, in-depth consulting and fast delivery.
"We are pleased to be able to offer our customers Keysight’s high-quality test and measurement solutions,” said André Bauer, CEO of Batronix. “Together with the Keysight team, we will provide a seamless customer experience, starting from initial consultation through ordering and shipping, to after sales service."
Batter Fly, established in 2002 with headquarters in Italy, offers a high level of expertise in automotive, medical and industrial test equipment. The company has a strong market presence in R&D, production, maintenance, and educational industries with efficient web purchasing options.
“We're pleased to help customers access Keysight’s distribution products in bench, power, digital and radio frequency instruments,” said Gianmarco Moroni, managing director of Batter Fly. “Keysight has a wide range of industry leading test solutions, and when coupled with our support, enables the Batter Fly team to quickly resolve customer challenges.”
Suggested Items
D Coupon Testing and Data Insights With GreenSource Fabrication
04/17/2024 | Marcy LaRont, PCB007 MagazineMarcy LaRont spoke with Steve Karas of GreenSource Fabrication at the SMTA UHDI conference in March. He presented a case study that GreenSource undertook with a customer on critical via reliability with advanced materials and used the experience to highlight the importance and effectiveness of D coupon testing. He also discussed GreenSource’s approach to data aggregation and a new system they developed to use collected data effectively.
Three Industry Leaders Receive IPC President’s Award
04/17/2024 | IPCIn recognition of their leadership and significant contributions of time and talent to IPC and the electronics industry, three IPC volunteers were presented with the IPC President’s Award at IPC APEX EXPO in Anaheim, Calif., on April 9, 2024.
Yamaha to Showcase Latest-generation Assembly Equipment and Software Tools at SMTconnect
04/16/2024 | Yamaha Robotics SMT SectionYamaha Robotics SMT Section will team with its distributor ANS Elektronik to showcase innovations for high-speed surface mount assembly at SMTconnect 2024.
TT Electronics Awarded Contract with Kongsberg Defence and Aerospace
04/11/2024 | TT ElectronicsTT Electronics, a leading provider of global manufacturing solutions and engineered technologies, announced today that its Fairford UK business has been awarded a new contract with long-standing customer Kongsberg Defence and Aerospace (Kongsberg) for the production of complex cable harness solutions.
Infineon, Amkor Deepen Partnership and Strengthen European Supply Chain for Semiconductor Solutions
04/10/2024 | InfineonInfineon Technologies AG, a leader in power systems and IoT, is strengthening its outsourced backend manufacturing footprint in Europe and announced a multi-year partnership with Amkor Technology, Inc., a leading provider of semiconductor packaging and test services.