Continental, Elektrobit Bring First In-vehicle Integration of Amazon’s Alexa


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Continental and Elektrobit (EB), announced a significant advancement in automotive embedded voice experiences: the first in-vehicle integration of Alexa Custom Assistant, a comprehensive solution that lets automakers access Alexa’s advanced AI to create their own branded, intelligent assistants. The collaboration brings together Continental’s automotive electronics and EB’s software expertise, integrating Alexa Custom Assistant into Continental’s Cockpit High Performance Computer with software and integration services provided by EB.

The integration of Alexa Custom Assistant into a production vehicle is significant as automakers can now truly experience the solution as part of a fully integrated digital cockpit, giving them better insights into the solution‘s in-vehicle value proposition and enabling the discovery of novel use cases. The highly integrated hardware-software solution will put automakers on the fast-track to adding an industry-leading customized voice experience to their vehicles that will set them apart from competitors.

“The automotive cockpit is changing. With the addition of more displays, cameras, sensors and advanced features, it is becoming increasingly complex. Additionally, boundaries between life in and outside the vehicle continue to blur, with consumers expecting a seamless technology experience no matter where they are,” explained Jens Brandt, head of Human Machine Interface, Continental North America. “Holistic interaction concepts for such complex systems are key, and the best user experience is becoming the ultimate differentiator for any automaker. Working together with Amazon, we enable automakers to create world-class customized voice AI experiences that maximize resources and enhance the customer experience.”

With Alexa Custom Assistant, all sorts of custom experiences can be programmed into the vehicle, enabling a natural dialogue between the driver, custom assistant, and Alexa to fulfill the driver’s request. Alexa’s advanced AI ensures each request is routed to the assistant that can provide the most relevant and delightful experience. For example, if a customer asks Alexa to roll down a car window, or why their check engine light is on, the request will be seamlessly routed to the brand’s assistant. If a customer asks the brand’s assistant to play an audiobook, the request will be routed to Alexa. Automakers can even customize their brand’s assistant with a unique wake word, voice and capabilities – providing customers the benefits of an intelligent assistant that is their product and services expert, while seamlessly coexisting and cooperating with Alexa. 

“Advances in AI are making voice experiences in the car more natural, conversational and user-friendly – and we want to make this innovation accessible to any automaker,” said Ned Curic, vice president of Alexa Auto. “Our collaboration with Continental and EB gives the industry a highly integrated and scalable solution for adding customizable in-vehicle experiences to cockpit systems while reducing the burden of building and maintaining the core capabilities of an intelligent assistant – enabling automakers to focus their time and resources on creating other unique features that delight their customers.”

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