Pixelworks, MediaTek Enter into Cooperation Agreement


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Pixelworks, Inc., a leading provider of solutions for innovative video and display processing, announced that it has entered into an independent software vendor agreement with MediaTek, a world-renowned fabless semiconductor company. The cooperation will focus on collaborative efforts to extend the availability of advanced visual display processing for mobile products based on MediaTek's Dimensity 5G Open Resource Architecture. As a shared goal of the cooperation, both companies aim to provide highly demanded visual technology support for OEMs in the production of high-end 5G smartphones.

MediaTek recently launched its new generation flagship mobile platform, Dimensity 9000. This new mobile platform leads the industry by embracing leading-edge TSMC N4 (4nm-class) production and the new Arm-v9 architecture CPUs to deliver unparalleled performance, successfully setting a new benchmark for the flagship-smartphone chip market. Pixelworks has more than two decades of technology innovation in the field of visual processing and currently holds over 300 patents related to the visual display of video and digital images. With the recent launch of its latest X7 visual processor, Pixelworks has strengthened its visual display advantages for mobile gaming while also meeting the diverse display requirements of mobile products.

The cooperation with MediaTek is a key milestone for Pixelworks toward expanding the availability of its dedicated visual technology across a broader and open mobile platform. Through the joint efforts with this strategic partner as well as others, Pixelworks is actively working to develop solutions applicable to more visual display scenarios and proliferate enhanced user experiences that benefit the entire mobile ecosystem.

Pixelworks' Pro Software solution will improve the visual display performance of mobile devices built on the MediaTek Dimensity 5G Open Resource Architecture. Combined with Pixelworks industry-leading display calibration, the Dimensity 5G Open Resource Architecture empowers OEMs to leverage the full range of quality improvement features enabled by Pixelworks' cutting-edge visual processing algorithms, including real-to-life color for all Apps and optimized visual content spanning the sRGB, DCI-P3, and custom color gamuts. Whether immersed in gaming, watching movies or simply reliving moments through user-captured photos, the solution guarantees that end users always see images exactly how they should look and feel. As part of ongoing strategic cooperation, additional advanced Pro Software features are in development and planned for release in the near future.

"Color accuracy is the foundation for creating and delivering an immersive visual experience. The cultivation of an authentic visual environment is a prerequisite for reproducing or reshaping content, which is key to seamlessly merging virtual content with the real world," said Dr. JC Hsu, Corporate VP and GM of MediaTek's Wireless Communications Business Unit, "Pixelworks' expertise in visual processing and display performance has been successfully verified in numerous mobile products launched in recent years. We believe that our cooperation and the coupling of MediaTek's Dimensity 5G Open Architecture with Pixelworks' visual processing technology will bring significant and stunning visual quality in next-generation devices, resulting in enhancement of the end user experience in multiple dimensions.

"It's very exciting to cooperate with MediaTek," said Todd DeBonis, President and CEO, Pixelworks.  "The Dimensity 5G Open Architecture provides smartphone manufacturers and technology partners with unique access to fundamental design resources, which enables further enhancement of algorithms for visual quality and creation of differentiated high-end 5G mobile products. Additionally, MediaTek's rich 5G mobile chip portfolio provides OEMs a solid platform for delivering excellent performance in mobile products. MediaTek's forward-looking business deployment strategy in the areas of AI and mobile gaming is directly aligned with Pixelworks' visual technology roadmap for next-generation applications. We look forward to continued cooperation and in-depth technology exchanges with MediaTek, as we work together to eliminate the visual boundary between the real and virtual worlds."

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