Connectivity and Security to be Vital Features in Vehicles

Reading time ( words)

Auto sales are expected to peak in 2015, as the average age of the car parc crosses 13 years in the US and 10 years in Europe. Global sales are projected to grow by more than 5 per cent to reach 91.5 million vehicles, of which the US market will account for 17 million units and China, more than 26 million units. The most important trends influencing the market in 2015 will be ridesharing, intelligent mobility, and big data analytics.

As technology continues to evolve at breakneck speed, over-the-air updates are becoming critical to enhance the value of the vehicle and provide a seamless experience to the user. The trend also highlights the importance of security. The focus of automotive original equipment manufacturers (OEMs) is not simply on protecting the vehicle from malwares, viruses, and remote hacking into crucial vehicle control systems but also protecting the back end of all the connected services.

"The value of electronics is set to soar well over 70 percent of the vehicle's value due to vehicle automation and connected car features," said Frost & Sullivan Automotive & Transportation Program Manager Shwetha Surender. "Protecting the car and its back end is a priority for OEMs to prevent any brand dilution."

Another notable trend is the rise of women as a vital target market. OEMs such as Fiat, Renault, Jaguar and Porsche are aiming key vehicle models at women. Smaller city cars had already adopted this strategy but now, traditionally 'male' categories such as luxury vehicles and SUVs are following suit. The top 10 OEMs are forecast to launch four to five vehicle models specifically for women by the end of 2015.

"The automotive market will witness the evolution of new segments with OEMs moving on from integrating two segments to merging three distinct segments, such as sedan (Sports) + minivan + SUV or hatchback + sedan + SUV," noted Surender. "More than 11 such models are likely to be launched in 2015."

Outlook of the Global Automotive Industry in 2015 (MAEA-18) is part of the Automotive & Transportation Growth Partnership Service program. Frost & Sullivan's related studies include: Advent of 5G in Cars, European and North American Peer-to-Peer Carsharing Market, The 48v Power-net Market in Europe and North America, The Future of Intelligent Mobility and its Impact on Transportation, Analysis of the GPF Market for Passenger Cars in Europe and North America, Key Focus Areas for Driving Interface Systems for Passenger Cars, Smart Parking Market in Europe and North America, and Passenger Car Braking Technology and Innovations in North America and Europe, among others. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.



Suggested Items

CES Press Kickoff Presentation

01/07/2020 | Nolan Johnson, I-Connect007
On January 5, Editor Nolan Johnson attended the CES press kickoff presentation “2020 Trends to Watch,” which was hosted by CES Vice President of Research Steve Koenig and CES Director of Research Lesley Rohrbaugh. Koenig and Rohrbaugh set the stage for the week with their presentation, answering the question, “What’s happening in the industry?”

Global LED Market Expected to Record a CAGR of close to 17% until 2020

05/26/2016 | Business Wire
This research report titled ‘Global LED Market 2016-2020’ provides an in-depth analysis of market growth in terms of revenue and emerging market trends. The market size is calculated on the basis of revenue generated from four segments, including general lighting, backlighting, automotive lighting, and others.

Copyright © 2021 I-Connect007. All rights reserved.