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This report presents a recent review of the Chinese smartphone industry in the first quarter of 2015. The report includes shipment volume of major smartphone branded vendors in China, breakdowns of each vendor's shipment volume share by chipset maker, application processor model, ASP, panel size, camera pixel, resolution, as well as 3G and 4G technologies. The report also examines major chipset makers' product mix for smartphones sold in China.
The report finds that the Chinese smartphone industry's shipment volume reached around 94.4 million units in the first quarter of 2015, down 10.1% sequentially, with a total number of 273 models launched during this quarter. Shipping around 14.2 million units of smartphones, Xiaomi beat Apple and reclaimed the throne of the Chinese smartphone market in the three month period ended in March. Apple's new iPhone sales lost a bit of momentum in February but had rebounded since March.
Overall, the market is moving towards a higher degree of concentration where the top ten vendors represent over 90% of the shipments. Due to the continuous decline in shipments, Bird, AUX, Hisense had dropped out of the top 15 rankings while ASUS made its way into the rankings for the first time on the back of its mid-ranger Zenfones.