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In 2014, the Czech external storage market posted an 11.9% value decline in U.S. dollar terms, with each quarter of the year displaying a year-on-year decrease, according to market research published by International Data Corporation (IDC). While these results reflect a five-quarter-long trend of market contraction, the first calendar quarter of 2015 recorded 9.9% growth. IDC believes that, as this growth is the result of regular project cycles, it is the precursor of further growth for 2015 as a whole, albeit precarious.
In spite of an overall market contraction, there were key vendors that pushed the market last year, and individual segments displayed distinct dynamics. The top three vendors on the Czech market in 2014 – EMC, HP, and Dell – represented 56.8% of the total external disk storage market. EMC increased its market share to 25.3%, thus overtaking HP in first position. In the first quarter of 2015, the rankings remained unchanged, with EMC followed by HP and Dell. In 2014, the entry-level market segment was dominated by Dell, the midrange segment (devices priced $25,000-250,000) was headed by EMC, and the high-end segment was ruled by HP.
In terms of technology segments, the market was driven by the entry-level storage class throughout most of 2014. In the first quarter of 2015, however, market value growth stemmed mainly from sales of high-end devices – in fact, the storage class more than doubled in value year on year.
Given the change in market dynamics over Q4 2014 and Q1 2015, is the Czech storage market witnessing a sustainable rebound? According to Petr Svagrovsky, research analyst with IDC, “The future will be shaped by the ability of vendors to launch innovative and cost-effective solutions, as well as by their close cooperation with distribution and the sales channels.”
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.